Marketing is a very important aspect of every business venture whether you are in a non-profit making sector or in the “hard core” profit centred organistion. In this artcle, I am going to give 3 tips on how you can take over the market.
There are vital things about any business and these includes, your product, buyers, location and the price you are willing to sell your products. Other important things are your marketing tactics, customer relations, and the risk you are willing to take. Managing these things effectively can give your business a boost.
If you plan on the following you can gain a lot of advantages over your competitors:
1. Pennies matter: You may be surprised at how much people respond to very little reduction in prices. The big super stores are good at this while the small business are not. Plan on taking off some pennies or cents from your products and advertise reduction before your competitors know what you are doing.
2. Consistent promotion: Most big companies spend futunes on publicity and advertising and most times, especially during hard times, the first things that most companies cut is the staff and publicity cost. If you keep up with your publicity campaigns you can benefit from their errors. Cutting down on advertisement and publicity is always a costly mistake.
3. Look for redundant “experts”: During the economic crisis companies are quick to send staff away and they may pay for this if you cash on it. You can invite some of the layed off experts and go into percentage sharing partnership. They have the ability and tricks to stir your company to great heights. They will love the challenge and can give you the “jump-starting” that your business needs. They will make great gains and have satisfaction but so will you.
Well enough of this for now; I don’t want people hunting for me after this.